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Primary Objective:
Customer Satisfaction
ER-ŞAH employees have
adopted the principle, "A satisfied customers leads to eight
new customers... A dissatisfied customer means 25 former customers".
In accordance with this principle, ER-ŞAH Plaza keeps track
of customers, conducting a customer satisfaction phone survey
of all Isuzu owners who have used plaza services within the
previous three days. If the customers still have a vehicle
problem, or register a complaint concerning plaza services,
they are invited back to the plaza for free maintenance services.
Customers are also able to enjoy all the comforts of home
while waiting for their vehicles to be serviced. Customers
can sit in the waiting room on the upper floor of the plaza,
drink tea or coffee, and either watch through large glass
windows as their vehicles are serviced or watch television.
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