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Anadolu Isuzu


"Ideal Solutions For Medium Haul Transportation"

Anadolu Isuzu Automotive Industry & Trading Co. is one of the leading medium-size coach manufacturing companies in Europe whose major shareholders are the Anadolu Group from Turkey, and Isuzu Motors and Itochu Co. from Japan. Its main fields of operation are the production and marketing of light duty trucks and midibuses. Since the establishment of the company in 1984, more than 80.000 vehicles have been manufactured in accordance with the Isuzu Motors license agreement. Anadolu Isuzu is the first Turco-Japanese joint venture in the automotive sector.

The experience and know-how of Anadolu Isuzu dates back to the Çelik Montaj, which was established in 1965 to build pick-ups and motorcycles. The company continued to produce Skoda pickups until the end of 1986. In 1984 the company started to produce Isuzu vehicles in Istanbul Kartal Plants.

In 1999 Anadolu Isuzu has moved to the new Gebze Şekerpınar facilities, in the city of Kocaeli. The new facilities were established over a land of 230.000 m2 where the company employs nearly 750 people. The facilities include two separate plants for truck and bus manufacturing. The Midibus Manufacturing Plant alone covers an area of 21.750 m2 and has a production capacity of 4000 midibuses per year. The total capacity of the Sekerpinar facilities is 13000 vehicles per annum.

Perhaps the most important contribution Anadolu Isuzu has made to the automotive sector in its region is the Company's emphasis on customer satisfaction. Since it was first established, Anadolu Isuzu has persistently stressed the priniciple of achieving the maximum quality in production, sales and after-sales services. Being a company which is producing vehicles with the license of a world-class Japanese brand in the European region, Anadolu Isuzu sets its production processes according both to the world’s famous Japanese quality management systems and the European Union’s quality standards and regulations. The inevitable result is the products manufactured at global quality standards:

In 1995, the Company began full implementation of Total Quality Management and introduced the ISO-9002 quality assurance system in 1996. Anadolu Isuzu received the ISO- 9002 Quality Certificate in 1998. In 2003 the company is awarded ISO 9001:2000 Quality Certificate (by TÜV). Last but not the least, in 2005 Anadolu Isuzu was awarded ISO 14001 Certificate (by BVQI), which verifies the efficient application of the Environmental Management System in the company. The company has all EC Motor Vehicle Type Approval Certificates, as well as the Allgemeine Betriebserlaubnis (German National Vehicle Type Approval) Certificate for its products in the European market. The products of the company are also subject to UVMV roll-over test. Anadolu Isuzu is an important member of the Kal-Der, which is one of the most prestigious Quality Associations in the Euroasian region.

Anadolu Isuzu: A history of achievement

1965 Çelik Montaj founded
1981 The Company is renamed Anadolu Automotive Industries
1984 Isuzu truck (KS) production begins
1985 NPR 59 model trucks introduced
1986 Japanese investors take a 20 % stake
1987 Midi-bus production begins
1989 Municipal bus production begins
1991 NKR-Wide small truck production begins
1995 New midi-bus model introduced
         Total Ouality Management implemented
1996 Japanese investors' share holding increases to 35 %*
         The Company is renamed Anadolu Isuzu
         Efforts to obtain ISO-9002 certification begin
         NPR 66 trucks introduced
1997 Production of 23 person capacity midi-buses begins
         Initial Public Offering held
1998 Awarded ISO-9002 certificate
         Foundations laid for new plant
1999 Production begins at the new Gebze Şekerpınar plant
         Production begins at the new stamping shop
         NQR truck production begins
2000 NKR-Low truck production begins
         Turquoise bus production begins
2001 Export of chassis begins
2002 NQR 3D truck production begins
         Facelift of bus family
2003 Export of the first Isuzu midibus to the European Union countries
         Awarded ISO 9001 - 2000 Quality Certificate
2004 Introduction of ABS for Anadolu Isuzu buses and trucks
         Isuzu D-Max launching for the Turkish market
         20th Anniversary celebrations
         80.000th Anadolu Isuzu vehicle came off the production line
2005 N-series renewal
         2000th Turquoise rolled off production line
         Royal bus name changed to Roybus
         Awarded ISO 14000 Environmental Management Certificate
2006 Turquoise facelift, new 175 HP engine, new interior design
         NPR, NQR, NQR 3D trucks facelift and new engines
         NKR, NKR Low, NKR Wide light trucks facelift
         Roybus, Classic and Urban buses with new engine and the facelift
         (except Urban)

* Japanese investors' holdings in the Company were reduced to 29.75% as a result of the public offering