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Anadolu Isuzu have started to organise service
clinic activities as early as the 1980’s. During the Service
Clinics, Isuzu vehicles are checked up without any extra
charges and the maintenance costs for the vehicles are minimized
with the special clinic-day offers. Clinic days are very
important activities for the Anadolu Isuzu technicians, as
it is regarded as one of the best opportunities to build
up a mutual and fruitful dialogue with the Isuzu customers.
Service Clinics, which have been held all
around Turkey regularly since 1984, provides a good occasion
where the representatives from Anadolu Isuzu After-Sales,
Sales and Marketing Departments can meet with the customers
in person and can listen their problems or suggestions on
face-to-face conversations. These kind of organizations are
regarded as the unique opportunities to strenghten the feedback
process between the company and the final customers and to
enhance the level of customer satisfaction. Since 1984 nearly
20,000 vehicles have been checked up by the Anadolu Isuzu
service personnel during the regular Service Clinic activities.
Since 1997, following the rising demand on
Isuzu products and the increasing export activity in the
Euroasian region, Anadolu Isuzu enlarged the range of the
clinic activities to cover the Eastern European region as
well. Service clinics have been held several times in Algeria,
Azerbaijan, Cape Verde, Romania, Bulgaria, Bosnia-Herzegovina,
Hungary and Greece since 1997, where Isuzu Turquoise midibuses
are being marketed.
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